Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform Bill Fischer

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Published: March 7th 2013

Kindle Edition

304 pages


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Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform  by  Bill Fischer

Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform by Bill Fischer
March 7th 2013 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 304 pages | ISBN: | 3.25 Mb

A compelling profile of an emerging Chinese competitorChinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their questMoreA compelling profile of an emerging Chinese competitorChinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the worlds best companies.

This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the worlds largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success.Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management.

It includes actual work reports that show this process in detail from the ground up. The authors emphasize how a belief in the liberation of employee talent has consistently been the driving force underlying Haiers success.Includes the remarkable story of Haiers turnaround and how these lessons can be applied to other organizationsContains information for any company grappling with competition in the global marketplaceShows how to liberate employees talent to drive business successWritten by Bill Fischer, Professor of Innovation Management at IMD in Switzerland, Umberto Lago, Professor of Management at Bologna University, Italy, and Fang Liu, Research Associate of IMDReinventing Giants helps global managers rethink their own business models and accompanying corporate cultures in order to be able to apply Haiers lessons directly to their own organizations.



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